Welcome to Harries Plantdesign – Your experts for targeted advertising in horticulture!

With our location in Edewecht, we look back on around 14 years of profound expertise, during which we have become firmly rooted in the green industry. We support horticultural businesses, nurseries, breeders, suppliers, and retailers across Europe in successfully positioning their plants, brands, and concepts in the market. Our goal is to sustainably increase your company's visibility and make your values visible through clear, professional communication. In doing so, we rely on a combination of strategic thinking and a deep understanding of the technical and economic characteristics of the market.

Effective marketing for the green industry requires more than standard solutions; it demands specialists who speak the industry's language. As an experienced advertising agency for horticulture, we know that products here are often subject to seasonal cycles and require a particularly authentic presentation. Whether it is the development of a characterful logo, modern corporate stationery, or a website that impresses with technical accuracy – we design solutions tailored exactly to the needs of nurseries, garden centers, suppliers, and producers.

For us, professional marketing in horticulture means combining technical knowledge with creative precision. We help you reach your target groups directly and efficiently. This includes targeted advertising in horticulture to effectively present assortments and innovations. We see ourselves as a partner who helps you stand out from the competition and convey your brand message with clarity.

We cover the entire spectrum of visual communication – from classic advertising in horticulture to digital strategies. We are convinced that great communication happens where expertise meets fresh ideas. With our intuition for the market, we develop concepts that not only work today but also strengthen your market position in the long term. This is how we make your competence tangible for customers and partners alike.

The effective presentation of woody plants and other nursery stock is a core competence of our daily work. We are convinced that a product in the specialist retail trade is only successful if it is not only perceived visually but also understood in terms of its utility and identity. Therefore, we develop tailor-made plant concepts that span the entire arc from the initial idea to branding and cross-channel marketing campaigns. As a specialized advertising agency for plants, we help you clearly differentiate your assortments in a competitive market environment.

Successful marketing for plants often begins long before the sales launch. Our experienced team provides advisory support in naming, the development of a coherent corporate identity, and the design of high-impact PoS material. An excellent example of this form of collaboration is our long-standing partnership with the Heinje nursery. For the targeted advertising of Heinje, we co-developed and visually implemented concepts such as Summerlounge® and Whitelight®. These projects clearly demonstrate how thoughtful branding helps establish plants as independent brands and stimulates customer demand.

We cover all facets of communication for our clients – both in the print and digital sectors. Our work as an agency for Heinje encompasses the entire spectrum of branding: from classic business cards and high-quality catalogs to support in designing impressive exhibition stands that stand out at leading industry fairs like IPM. We know that consistent plant advertising across all touchpoints is crucial for the trust of both buyers and end consumers.

Whether it is specific advertising for plants or a large-scale strategy: a harmonious visual appearance is the key to long-term market penetration. Through our deep industry knowledge, we ensure that the design reflects the quality of your plants. We combine creative design with sound expertise to create online solutions and print media that put your products in focus and sustainably secure sales success. For us, professional marketing for plants means bringing aesthetics and sales promotion into harmony so that your concepts in horticulture and retail receive the attention they deserve.

Successfully placing new breeds and innovative plant concepts in both specialist retail and with end consumers requires a precisely coordinated media strategy. We support breeders in measurably increasing the brand value of their innovations through targeted communication. As a specialized advertising agency for the green sector, we act as a central hub: we bundle classic press relations in trade and consumer media with modern approaches such as social media marketing and influencer relations. Through our established network of journalists and industry contacts, we ensure that your messages arrive exactly where purchasing decisions are made.

An outstanding example of holistic support is our long-standing collaboration with the Gardengirls® brand. As an experienced agency for Gardengirls®, we accompany the concept in all its communicative facets. This ranges from technical website support and the design of high-quality print products and expressive magazine inserts to the conception of trade fair stands. A key component of this success is professional Gardengirls® photography, which we create in extensive photo shoots. These visual assets form the basis for consistent brand management across all channels and ensure that the heather is immediately recognized at the Point of Sale and in digital media.

We also rely on a continuous visual identity when launching new concepts such as Groundbreaker®. Groundbreaker® advertising encompasses the entire presentation – from the initial web presence to the design of printed pots and high-sales PoS material. As the responsible Groundbreaker® agency, we ensure that the design is not only aesthetically pleasing but also clearly communicates the specific characteristics of the breed. Especially in the field of advertising for the green industry, the harmonious combination of technical information and emotional imagery determines sales success.

A decisive factor for visibility directly on the plant is professional labeling. We know that plant labels are often the first point of contact for the customer. Therefore, we place particular emphasis on emotionally designed photo tags that are more than just providers of information. Through precisely coordinated label images, we convey quality and evoke emotions directly at the sales table. Whether as a classic stick-in label or as a modern branding element on the pot: we ensure that your breeds stand out from the crowd through a professional appearance. Our experience shows that the combination of sound press relations and excellent visual preparation is the key to establishing plant breeds successfully and sustainably in the market.

Launching a new variety on the European market requires far more than just horticultural skill; it requires a visual identity that makes its uniqueness immediately tangible. In close cooperation with international partners, we develop tailor-made strategies for the market launch of exclusive novelties. As an experienced agency for Plantipp, we specialize in designing a unique identity for new Plantipp plants. This is not just about aesthetics, but about a well-thought-out Plantipp concept for licensees that highlights the specific characteristics of the breed and provides the trade with coherent sales arguments.

A prime example of our comprehensive brand management in the field of licensed plants is the Devil's Dream® project. As the responsible Devil's Dream® agency, we manage this brand holistically and ensure consistent communication across all trade levels. From the initial naming and emotional imagery to the PoS equipment, we create brand worlds that stay in the mind. We see ourselves as a strategic partner bridging the gap between breeders and the enthusiasm of end consumers.

In the field of branded plants, we set benchmarks by combining technical innovation with creative marketing. As a long-standing Inkarho® agency, we support this association of renowned nurseries in successfully positioning their lime-tolerant rhododendron breeds. A key element in this process is the development of functional and visually appealing labeling: the Inkarho® label serves as a reliable seal of quality at the Point of Sale, immediately communicating the specific site advantages of the plants to the customer.

A particular highlight within this network is the Bloombux® brand. Through targeted Bloombux® advertising, we have succeeded in establishing this boxwood alternative as a lifestyle product in horticulture. As the Bloombux® agency, we coordinate all promotional activities – from the digital presence to classic trade communication. To ensure visibility within the green industry, we rely on a strong presence in leading media outlets. Targeted placement in TASPO for Inkarho® ensures that innovations and assortment expansions receive the necessary attention from decision-makers and buyers. Through this integrated communication of trade advertising and pointed brand management at the point of sale, we secure the long-term success of established concepts and new market launches.

In an increasingly digitalized world, we see ourselves as a partner developing concrete and future-oriented online solutions for companies in the green sector. Our focus lies on a clear service-oriented approach and the achievement of your individual business goals. We do not just design modern websites; we program tailor-made applications that make your daily work more efficient or significantly increase the impact of a marketing campaign. Through innovative approaches such as intelligent AI integrations and applications in agency workflows, we create digital added value that both strengthens customer loyalty and sustainably increases your reach.

A core component of our portfolio is the development of high-performance ordering solutions and online shops. A successful real-world example of this holistic approach is our collaboration with the Ehlers Nursery. As a full-service partner and strategic agency for Ehlers Nursery, we provide comprehensive support. In addition to the concept of the website and classic advertising for Ehlers Nursery in the print and media sector, this also includes the technical implementation and maintenance of the Ehlers Shop. Through this deep integration, we ensure that the digital sales platform harmonizes seamlessly with the brand identity and operational processes.

To stay at the cutting edge of technology, we rely on strong cooperations when creating complex e-commerce systems. For example, we work closely with the company Bosse when it comes to implementing online shops. This partner's specialized software allows us to transfer well-organized product data directly into the sales portals. Customers who already work with systems such as the Bosse ERP (enterprise resource planning) benefit from smooth data processing and high usability in the Bosse Shop programmed by us. These synergies allow us to offer technically sophisticated solutions tailored exactly to inventory management in horticulture.

Our consulting goes far beyond purely technical implementation; we always consider your digital interfaces within the context of the entire market environment. An example of this holistic support is our work for the Heinje Nursery, which we accompany in almost all areas of communication. While we are responsible for the visual identity and strategic marketing, we seamlessly integrate external platforms such as the Heinje Shop into the overall strategy. Our goal is to optimize your own web presence so that it harmonizes perfectly with third-party systems or existing industry solutions and offers a consistent user experience. Whether by coordinating data paths or the targeted linking of content: we ensure that your online presence functions as a powerful tool for your business success.

We do not only skillfully showcase your products; we manage your company’s entire external communication. Our goal is to support nurseries, suppliers, plant growers, and landscaping businesses (GaLaBau) in developing an unmistakable profile. From the initial brand identity and the conception of in-house trade fairs to a professional online presence – we ensure that your company is not just noticed in the green industry but sustainably anchored as a brand.

A vital part of a successful market presence is the professional design of promotional materials. Here, we combine creative ideas with deep industry knowledge. Working with specialized production partners such as Floramedia or Etikettenbecker, we handle the professional preparation and design of labels. Whether it involves graphic artwork for Etikettenbecker or the development of individual POS solutions: we ensure that your advertising materials are technically perfect and visually compelling, so your message reaches the customer directly.

To increase your visibility on both a national and international level, we focus on a comprehensive presence in relevant trade media. TASPO is one of the most important voices in the industry. Among other things, we conceptualize and design targeted TASPO advertisements that communicate your expertise with precision. Furthermore, we support you in planning and implementing TASPO supplements to effectively present extensive assortments or company anniversaries. Through strategically placed TASPO advertising and supporting social media communication, we create a reach that places your company directly in the field of vision of decision-makers.

Thanks to our strong network and a deep understanding of the current challenges in green markets, we do not offer off-the-shelf solutions but rather tailor-made concepts. We are familiar with the industry's acute problems and know how to respond with strategic expertise. Our goal is communication that not only strengthens your company but takes it to the next level – with sound knowledge, creative passion, and a clear focus on your success.

What are you waiting for? Book your personal initial consultation now and lay the foundation for professional marketing in the green industry. We offer a direct consultation that is consistently oriented toward your business goals and the specific requirements of your assortment.

Whether you want to explore new paths in promotional material design, are looking for an experienced advertising agency for horticulture to launch new varieties, or want to increase your visibility through targeted advertising in horticulture – we support you with sound expertise. From the first draft of a high-selling photo tag to a complex digital strategy, we develop solutions tailored exactly to the green sector. Let’s take the right steps together to take your company to the next level and secure your market position for the long term.