Bloombux®
Successful product development, launch, and campaign.
The Bloombux concept has been a resounding success since its development within our company, which we continue to support through ongoing media and PR efforts, carrying it into the future. Through press coverage and advertisements, we have already reached approximately 25 million end-consumer readers and 7 million readers in specialized retail (as of April 2023). The Bloombux concept has also won over experts: In 2020, the flourishing boxwood alternative received for example the "Gardens of the Year" award in the Plant Innovations category.
Gardengirls® Relaunch
Large Rebranding
In 2020, we had the opportunity to accompany the major realignment of the Gardengirls concept. The goal: to lead the industry-important heather plants into the future across generations. By restructuring the entire product range, the brand appeals to the younger generation with innovative trend concepts such as the velvet heather "Fluffy." A new website, expressive ambient photos with an emotional visual language, redesigned brochures, flyers, and advertisements, as well as an extensive press and social media campaign, complete the contemporary development of the traditional Gardengirls brand. The new brand image is fresh, natural, and eye-catching. At the Taspo Awards 2022, we were proud to be counted among the finalists in the Best Marketing Activity category with these comprehensive marketing activities for the relaunch.
Gardengirls®
Successful relaunch & assortment concept.
The Gardengirls® assortment is based on more than 45 years of passionate heather breeding and selection. Each year, only the very best breeds from their own breeding group are included. The Velvet Heather Fluffy® is now being produced by 130 horticultural businesses throughout Germany - the concept has successfully established itself, even receiving the second place in the "Breeding of the Year" category at the Taspo Awards in 2021. We support Gardengirls with attention-grabbing campaigns.
Devil's Dream®
Marketing on Fire!
Devil's Dream® was a resounding success as a licensing concept. Since 2018, the Photinia Devil's Dream has regularly been featured in consumer magazines and on television, reaching over 5 million readers last year (2022). With over 60 producers, we created a strong brand network.
HAPPYdendron®
Successful product development and campaign – Happy clients!
As a true eye-catcher, the Happydendron is very versatile in its use. It can be planted as a standalone feature both in flower beds and in containers, and is furthermore an ideal hedge plant. This is how the Happydendron convinced the jury and was awarded the "Gardens of the Year" accolade in 2021. In the media, Happydendron is primarily portrayed as an extravagant, youthful, fresh, and unconventional rhododendron targeted towards a younger audience. With success: In 2019, Happydendron won the Taspo Award for the best marketing activity.
Lucky Berry®
Product development and campaign tailored to taste!
The Lucky Berry® concept is accompanied by an extensive PR strategy, including press releases for both end-consumer and trade media, as well as inserts in trade publications. Following a 2017 trial, where Lucky Berry® was introduced as a new product development at home and garden expos, 50,000 plants were already produced and sold in 2018. The Taspo jury was also impressed by this concept, awarding the Lucky Berry concept with the "Best Marketing Concept" and "Best Product Presentation at the Point of Sale" awards in 2018.
Kordes Rosen
Kordes Roses Relaunch
The company W. Kordes' Söhne is one of the world's leading rose breeders for garden, cut, and potted roses. Based on a new logo, we had the opportunity to develop a corporate design for the entire company group that is used for business equipment, website, newsletters, brochures, point of sale (PoS), and outdoor advertising.
Summerlounge® and Whitelight®
Product development and captivating campaign - Not just for butterflies!
The Buddleja Summerlounge was awarded the "Goud GrootGroenPlus" label at the international tree nursery fair GrootGroenPlus in the Netherlands in 2019. By the way, the Whitelight panicle hydrangea also received the label in the same year.
Rosy Boom 'Colour Change'
Product development and campaign for a flower splendor!
As part of the "Oldenburger Vielfalt," special plants are annually showcased in the Trend and Novelty Showcase at Park der Gärten Bad Zwischenahn. The bee-friendly wild rose, Rosy Boom 'Colour Change,' made its appearance in this showcase in 2020, captivating visitors with its blooms that change color multiple times throughout the year. This explosion of colors also earned Rosy Boom Colour Change the "Show Your Colours Award" at IPM 2023.
Clematis 'Three Sisters'
Convincing in many ways!
Visitors had the opportunity to admire the three different colors of the bouquet clematis, Three Sisters, in shades of red, purple, and pink at the Novelty Showcase in Park der Gärten in 2019. The Three Sisters Clematis impresses both in flower beds and containers with its abundant blooms.
Hoklartherm
Turning Garden Dreams into Reality - Marketing Communication for Hoklartherm.
The greenhouses, pavilions, and more from Hoklartherm impress with high quality and make garden dreams come true. Thanks to comprehensive press campaigns, we were able to reach over 23 million readers with our press contacts, showcasing the various products of Hoklartherm in 2022.
Groundbreaker®
Awarded "Best Newcomer 2024" and Winner of the "Show your Colours" Award at IPM Essen 2025: Groundbreaker® Blush™
Groundbreaker® Blush™ won the Gold Medal in the "Best Newcomer" category at PLANTARIUM/GROEN-Direkt and was also honored with the prestigious "Show your Colours" Award at IPM Essen 2025! This groundbreaking innovation sets new standards in the world of hydrangeas: the low-maintenance Hydrangea paniculata impresses not only with its exceptionally long flowering period of 100 days, but also as the world's first groundcover hydrangea, thriving in smaller gardens and on balconies with its compact growth form.
We’ve supported the innovative concept from the very beginning, helping to develop the logo, design, POS materials, website, press campaigns, and more. This comprehensive support has played a key role in ensuring a successful market launch and establishing Groundbreaker® Blush™ as a true industry breakthrough.
Marketing with heart
Our greatest pride? Satisfied customers!
Since 2011, we have been supporting our customers in all marketing areas with a strong focus on service. As a team, we are innovative and constantly challenge ourselves. Our profound expertise in the green industry and strong network are highly valued by our customers, and that is our biggest achievement. We always welcome feedback and value close collaboration.
Diderk Heinje Baumschule
Award for Best Service Provider.
Last but not least: At the anniversary celebration of Heinje Baumschulen GmbH, we were honored with the award for the best service provider. A truly special compliment for us, as we have always placed a focus on service and long-term collaboration.
