Bloombux®
Successful product development, launch, and campaign.
The Bloombux concept has been a resounding success since its development within our company, which we continue to support through ongoing media and PR efforts, carrying it into the future. Through press coverage and advertisements, we have already reached approximately 25 million end-consumer readers and 7 million readers in specialized retail (as of April 2023). The Bloombux concept has also won over experts: In 2020, the flourishing boxwood alternative received for example the "Gardens of the Year" award in the Plant Innovations category.
Groundbreaker®
Groundbreaker® on a winning streak!
What defines a true market innovation? It solves problems and sets new trends. The Groundbreaker® concept does exactly that, establishing itself as a true game changer in the garden market. As the world’s first groundcover hydrangea, this easy-care Hydrangea paniculata impresses not only with its exceptionally long flowering period of 100 days but also with a compact growth habit that delights even in small gardens and on balconies.
The innovative power of the series is confirmed by prestigious awards: Groundbreaker® Blush™ has already had a brilliant start, winning both the “Show your Colours” Award (IPM Essen 2025) and the Glazen Tulp Award from Royal FloraHolland in the Garden Plants category.
The success now continues internationally: With Groundbreaker® Ruby™, another member of the brand family has been nominated for the prestigious “RHS Chelsea – Plant of the Year 2026” award. This recognition highlights the enormous potential and aesthetic quality of the entire series, which is perfectly rounded off by the variety Groundbreaker® Greeny™.
We have accompanied this innovative concept from the very beginning and supported the project through the development of the logo, design, POS materials, website, PR, and much more. Thus, we enabled a successful market launch and contributed to establishing the Groundbreaker® family as a pioneering innovation in the retail sector.
Gardengirls® Relaunch
Large Rebranding
In 2020, we had the opportunity to accompany the major realignment of the Gardengirls concept. The goal: to lead the industry-important heather plants into the future across generations. By restructuring the entire product range, the brand appeals to the younger generation with innovative trend concepts such as the velvet heather "Fluffy." A new website, expressive ambient photos with an emotional visual language, redesigned brochures, flyers, and advertisements, as well as an extensive press and social media campaign, complete the contemporary development of the traditional Gardengirls brand. The new brand image is fresh, natural, and eye-catching. At the Taspo Awards 2022, we were proud to be counted among the finalists in the Best Marketing Activity category with these comprehensive marketing activities for the relaunch.
Gardengirls®
Successful relaunch & assortment concept.
The Gardengirls® assortment is based on more than 45 years of passionate heather breeding and selection. Each year, only the very best breeds from their own breeding group are included. The Velvet Heather Fluffy® is now being produced by 130 horticultural businesses throughout Germany - the concept has successfully established itself, even receiving the second place in the "Breeding of the Year" category at the Taspo Awards in 2021. We support Gardengirls with attention-grabbing campaigns.
Devil's Dream®
Marketing on Fire!
Devil's Dream® was a resounding success as a licensing concept. Since 2018, the Photinia Devil's Dream has regularly been featured in consumer magazines and on television, reaching over 5 million readers last year (2022). With over 60 producers, we created a strong brand network.
HAPPYdendron®
Successful product development and campaign – Happy clients!
As a true eye-catcher, the Happydendron is very versatile in its use. It can be planted as a standalone feature both in flower beds and in containers, and is furthermore an ideal hedge plant. This is how the Happydendron convinced the jury and was awarded the "Gardens of the Year" accolade in 2021. In the media, Happydendron is primarily portrayed as an extravagant, youthful, fresh, and unconventional rhododendron targeted towards a younger audience. With success: In 2019, Happydendron won the Taspo Award for the best marketing activity.
Lucky Berry®
Product development and campaign tailored to taste!
The Lucky Berry® concept is accompanied by an extensive PR strategy, including press releases for both end-consumer and trade media, as well as inserts in trade publications. Following a 2017 trial, where Lucky Berry® was introduced as a new product development at home and garden expos, 50,000 plants were already produced and sold in 2018. The Taspo jury was also impressed by this concept, awarding the Lucky Berry concept with the "Best Marketing Concept" and "Best Product Presentation at the Point of Sale" awards in 2018.
Kordes Rosen
Kordes Roses Relaunch
The company W. Kordes' Söhne is one of the world's leading rose breeders for garden, cut, and potted roses. Based on a new logo, we had the opportunity to develop a corporate design for the entire company group that is used for business equipment, website, newsletters, brochures, point of sale (PoS), and outdoor advertising.
Summerlounge® and Whitelight®
Product development and captivating campaign - Not just for butterflies!
The Buddleja Summerlounge was awarded the "Goud GrootGroenPlus" label at the international tree nursery fair GrootGroenPlus in the Netherlands in 2019. By the way, the Whitelight panicle hydrangea also received the label in the same year.
Rosy Boom 'Colour Change'
Product development and campaign for a flower splendor!
As part of the "Oldenburger Vielfalt," special plants are annually showcased in the Trend and Novelty Showcase at Park der Gärten Bad Zwischenahn. The bee-friendly wild rose, Rosy Boom 'Colour Change,' made its appearance in this showcase in 2020, captivating visitors with its blooms that change color multiple times throughout the year. This explosion of colors also earned Rosy Boom Colour Change the "Show Your Colours Award" at IPM 2023.
Clematis 'Three Sisters'
Convincing in many ways!
Visitors had the opportunity to admire the three different colors of the bouquet clematis, Three Sisters, in shades of red, purple, and pink at the Novelty Showcase in Park der Gärten in 2019. The Three Sisters Clematis impresses both in flower beds and containers with its abundant blooms.
Hoklartherm
Turning Garden Dreams into Reality - Marketing Communication for Hoklartherm.
The greenhouses, pavilions, and more from Hoklartherm impress with high quality and make garden dreams come true. Thanks to comprehensive press campaigns, we were able to reach over 23 million readers with our press contacts, showcasing the various products of Hoklartherm in 2022.
Grazeasy®
A Concept That Shines with Success
Grazeasy® is another INKARHO concept developed by us. Since its launch in 2022, this lime-tolerant rhododendron has impressed both the trade and consumers alike with its graceful foliage and vibrant blooms. The well-thought-out concept captures the spirit of the times and represents modern plant use with great everyday practicality. Since its introduction, the marketing has been supported by extensive press and media campaigns that achieved wide reach in both professional and consumer sectors, allowing us to successfully position Grazeasy® in the market. The emotionally designed labels and comprehensive point-of-sale materials ensure a striking brand presence at retail. The concept also stands out within the industry: at the 2024 TASPO Awards, Grazeasy® was nominated as one of five finalists in the category “Flowers and Plants: Breeding or Concept of the Year.” The latest addition to the range, Grazeasy® Purple, was also awarded Best New Plant in the Shrubs Category at IPM 2026 and achieved 2nd place in the Show your Colours Award.
Amirose®
Amirose® Shines Internationally: Silver at Plantarium/Groen-Direkt and Nomination for "RHS Chelsea – Plant of the Year 2026"
We reimagined the Amirose® concept for Kordes Rosen, giving the variety a contemporary and harmonious brand identity – including a new logo, label, and matching pot design. The relaunch was an immediate success: at Plantarium/Groen-Direkt, this exceptional rose was honored with the Silver Plantarium-GroenDirekt Award 2025. A further milestone is the nomination for "RHS Chelsea – Plant of the Year 2026," which highlights the variety's potential and aesthetic quality on the international stage. Through clear design and a modern brand presence, we contributed to a successful relaunch and significantly strengthened Amirose®'s visibility in the retail market.
Diderk Heinje Baumschule
Award for Best Service Provider.
Last but not least: At the anniversary celebration of Heinje Baumschulen GmbH, we were honored with the award for the best service provider. A truly special compliment for us, as we have always placed a focus on service and long-term collaboration.
Marketing with heart
Our greatest pride? Satisfied customers!
Since 2011, we have been supporting our customers in all marketing areas with a strong focus on service. As a team, we are innovative and constantly challenge ourselves. Our profound expertise in the green industry and strong network are highly valued by our customers, and that is our biggest achievement. We always welcome feedback and value close collaboration.
