Idyllic Feeling: Lönneby by Gardengirls®

Lönneby adds uniqueness to the Gardengirls range

With Lönneby, Gardengirls introduces a heather with extra-large buds to the market. Thanks to its large-budded flowers, the novelty impresses even more with intense color effects. So far, Lönneby varieties are available in dark pink, white, pink, and red. The entire concept is designed in a modern, rural style. Illustrations and pastel colors create a unified, atmospheric image.

The Callunas can be excellently arranged in pots on the terrace or in flower beds. From September to November, the varieties show their full color. And Lönneby also stands out in mixed plantings: The trio of the pink Lönneby variety 'Maggy' and the red 'Mary Ann' combined with the trend heather Fluffy is a real eye-catcher. Furthermore, like all Gardengirls varieties, Lönneby is also suitable for DIY projects, and even cut branches demonstrate their effect in decorative arrangements.

Lönneby is delivered in a recyclable pot and comes with a paper label. Both the pot and the label are designed in the style of the modern concept. Additionally, a poster for increasing sales is available for the point of sale. Through various compositions, consumers are encouraged to make impulse purchases at the point of sale. Furthermore, a wide selection of ambient photos is available for sales promotion, the company's website, or advertisements. These include model pictures, decorated tables and planting ideas, as well as design suggestions.

For more information, visit www.gardengirls.de