Fall with growth potential: with the bud bloomers from Gardengirls®

27. Mai 2021


Ideas and top quality with a continually redesigned assortment

The success story of Gardengirls continues. Grower Kurt Kramer created the basis for their success. His love of nature led him to observe plants very closely and cultivate new varieties. The new varieties Sunset Fire , Fluffy and Golden Angie are just a few initiatives that keep the Gardengirls® innovative and refreshingly new. "The main goals we achieve with our varieties are longevity and resistance to disease. The focus continues to be on new, vibrant colours, strong and densely grouped shoots and an even distribution of buds", explains Claus Geißler, managing director of Gardengirls Heidezüchtung.

In recent years, Gardengirls have become a supplier of very successful fall articles. The bud bloomers are characterised by their long blossoming period, attractive, compact growth and a wide range of different varieties and colours. The flowerless 'Zoe' from Gardengirls® is a particularly beautiful fall plant. It stands out with the orange colour of its foliage, which later changes from copper-red to brown-red when exposed to frost or when in a sunny spot. Many florists have reported that the 'Zoe' does well in bowls or pots, which gives rise to new near-natural floral combinations.

Further popular varieties of the bud bloomers are 'Hilda', 'Franca', 'Lioba' and 'Helena'. They all boast the especially long life of the Gardengirls. The 'Fluffy' velvet heather is also new in the assortment. The main attraction of this Calluna is its soft, slightly fluffy, silver-coloured foliage. "Retail needs exactly these product qualities and possibilities in order to attract younger and young-at-heart customers and bring a positive change to traditional fall business and create new growth for a healthy market," explains Claus Geißler.

More information at: www.gardengirls.de

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