Happydendron® fra INKARHO: under alle omstændigheder iøjnefaldende!

22. Januar 2021


One-of-a-kind rhododendron with flowers in three different colours adds trendy touches of colour at the POS

The Happydendron Pushy Purple is colourful, modern and multifaceted. The Happydendron variety appeals with its one-of-a-kind blossoms whose intense contrasts make it like no other rhododendron in the entire assortment. Between May and June, the Happydendron rhododendron blossoms in three colours with an intense, crimson-purple-coloured border, a snow-white interior and vibrant yellow centre. At the same time, the Happydendron also benefits the environment: The Happydendron rhododendron acts as a food source for beneficial insects. Bumblebees and others are attracted by its ultra-intense, eye-catching colours. As a result, the Happydendron is perfect as a bumblebee pasture in your garden or as a potted plant on your balcony or patio.

In addition to its decorative blossoms, the evergreen shrub is exceedingly versatile when it comes to location. Like all Inkarho cultivars, the Happydendron's base was also selected for calcareous soils meaning that it can grow in almost any humus-rich garden soil. The time-consuming cultivation process gave rise to a grafted base, which also fares exceptionally well in different soil conditions. This exceedingly winter-hardy, exclusive hybrid is characterised by healthy foliage and ample bud development. It is available in coloured 5 and 7.5 litre containers.

The Happydendron provides eye-catching touches of colour at the POS. In order to communicate the benefits of the complete Happydendron concept, attention was given to a modern design that exudes a cheerful, carefree lifestyle. In order to emphasise the uniqueness of the brand, the advertising material is intentionally designed to be wild, young and cheeky. In particular, it targets young garden owners. Happydendron®'s design strategically encourages impulse buying at the garden centre. "More and more customers are coming to garden centres without clear intentions. Decisions to buy are made spontaneously in the store. As a result, a unique layout of the sales area aligned with the brand design will boost sales," explains Ralf Lüttmann, managing director of Inkarho. The large image label, the trendy logo print on the pot as well as the banners and posters guarantee perfect presentation of Happydendron® in the sales area. Happydendron combines the perfect qualities for revamping the somewhat outmoded image of the rhododendron. Its colours set it apart and – thanks to the Inkarho base – it is low maintenance and fares well in a variety of soil conditions.


More information at www.inkarho.de

 

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